There is a lot of meat on the bones of the New York Times new Cooking product - especially from a revenue standpoint. Like with any passion topic - like dedicated automotive and fashion pages - the latest in recipes and photography are a compelling draw for new subscription revenue from readers. This new venture from the Times is well-executed, and has a bright future.

Overall: 8.42

Revenue Potential: 9

The Times isn't using traditional display ads on Cooking. The real potential for revenue will be from the endless native ad opportunities, future co-marketing, and subscription fees. And how long can it be before the Times integrates its Wine Club? The revenue possibilities inherent in Cooking are a boon for readers and advertisers alike.

Value to Brand: 8

With an array of quality content, supplemented by expert recommendations, the Times has positioned itself anew as a premium player in Food & Wine publishing. The fresh new format and digital strategy are an exciting new chapter for what's next for the brand.

User Experience: 7.5

It seems like a design oversight to have such rich food photography without the capability of expanding the photos to full frame. That notwithstanding all the content is well-featured for sharing, saving and following.

Published by the New York Times
New York Times Cooking