Overall

7.75

NewsBeat. Your Personal news radio.

Impressive and useful app:  Create your own personal news radio or just have the current news read to you by humanistic computers.  It's a little addictive…

Revenue Potential

8.5

Will be good, if the app catches on (a big if).   Jimmy Fallon joke/ad works well;  Geico, less so - but real $ may be in traffic to local pubs, licensing the tech & wholesaling news.

Value for Brand

7

Good!  As sources are range of local publications, and a decidedly computeristic voice, NewsBeat brand should grow if it can break into pop vernacular. 

UX

7

Main UX for this app is a listening to a machine feign people. VO over fresh news is impressive, but in a world of Her, Hal, Siri and Audible, quality of "voice" should improve.

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