TIMES PREMIER
Overall
7.5
NYTimes: The Ultimate Insider Experience
Times Premier has big Revenue potential, fortifies The Times brand propostion, strengthens database. Premium & diverse sponsorship opps.
Revenue Potential
7
Should do $20 mi in sponsorship
Audience for this is slim, but idea grows & affirms database of subscribers, premium environment for advertisers, strong franchise & co-marketing potential.
Value to Brand
9
Puts NYT in front of social influencers - good
"Deepen your connection to The Times as never before" says it all. Times readers expect best news and Premier reinforces that Value Prop.
User Experience
6
Photography is high-impact for mobile experiences
UX is solid. Especially like the "More Details>" links are instant pop-ups and not new web pages.