STYLE MAP

Overall

7.83

Style Map: Design, Editorial & Ads living in harmony

Solid product idea that can live on many platforms.  Ads are well integrated to clean navigation.  Strong product by Style.com with good potential.

Revenue Potential

9

Plenty of $ to be made here

The format of StyleMap lends itself nicely to sponsorship.    But too many ads, no matter the design, can kill traffic (and revenue).

Value to Brand

7

Light, Conversational -- the site defines the brand

StyleMap has solid potential for Style.com.  Fashion trends, news and events around the world substantiate Style.com's brand.

User Experience

6

Good UX,and Style.com's readers may well appreciate the great many ads-as-content.  But there is a danger of too many ads degrading the user experience.