NYTimes NOW App

Overall
7.5

NYTNow App: Stories at the Speed of Life

NYTNow shows The Times is innovating ways to bring top news to busy mobile customers, keep subscribers and provide future revenue opportunities.

Revenue Potential

6

Should make $2 million per year

Great idea to get busy readers on smartphones into subscription funnel.  Free to use - but high value demographic will bring highest price-point sponsorship.

Value to Brand

9

Puts NYT in front of social influencers - good

Demonstrates NYT is on the vanguard of mobile news - human touch (hand picked stories).

User Experience

7.5

Photography is high-impact for mobile experience

Beautifully designed app (even the ad for the app is well done).  Definitely for grazing the news, for people who are moving fast.