I founded Revenue Lab as a collaborative think tank/accelerator for Gannett, the largest news publisher in the US. It was comprised of senior executives with revenue-responsibility/product-innovation experience at top news brands (including Reuters, Wall Street Journal, and Time Inc.). I led the selection and management of this team, pitched and managed our c-suite clients, and led workshops and war rooms with Gannett’s cross-functional employees. Our deliverable was to co-develop a fast-track product development processes for Gannett’s many regional newspaper brands and news sites.

Today (2022), the Revenue-Lab process is still central to my work with Minor Nobles. The need for large enterprise to innovate, to test-and-learn, to evolve their brands and businesses while protecting their culture, has only grown stronger - while the roadmap for growth has become less well-defined. All of which has made the Revenue-Lab process such an important feature of my work.

Also, for The Revenue Lab's own content marketing, I wrote and published a frequent review of news products around the world based on: their potential for revenue, alignment with the publisher's brand, and user experience. The rest of this page is an archive of those reviews.

Michael Quinn