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WSJ Live

wsjLive-full.jpg

Well liked on iTunes and for good reason.  Excellent video & "radio" coverage, strong revenue potential. 

Overall: 8.33


 

Revenue Potential: 9

Video-based portal (also with WSJ "radio", has pre-roll & interstitials, as well as branded Nav options.  Native & subs won't be far behind.


 

Value for Brand: 9

Fantastic for the brand. Smart, diverse well-produced content from WSJ.  Add'l stories from Barrons & AP only enhance.  NPR should be worried.


 

UX: 5

Found the Nav a little klugey.  And if unfamiliar with the many facets of the WSJ, you won't find guidance in WSJ Live. 


 

Published by WSJ
http://live.wsj.com/

Tuesday 06.10.14
Posted by Michael Quinn
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